![]() ![]() ![]() Because the primary benefactor of Spotify’s top podcast chart is Spotify. There’s an old saying in marketing of “Your strategy is showing”, and that’s the case here. But also existing listeners using other listening apps who’ll do you a solid and switch to whatever app gives you and your show the biggest boost. Spotify is hoping ( strongly suggesting might be more apt) you’ll spend considerable effort convincing as many people as you can to follow and listen to your show on Spotify. And everyone wants more listeners-especially on Spotify-so why not make the push? Yet?) Why Spotify Wants You To Push For A Top Podcast Rankingīecause their page is public, and because Spotify is really really good at tooting their own horn, it is very likely that shows that appear in Spotify’s podcast charts will get more attention from new listeners, which means more downloads and followers for that podcast. (Charts I can’t link to because Apple Podcasts only shows their charts to users of the Apple Podcasts app. Which is probably why the shows that appear Spotify’s charts are fairly in line with what Apple Podcasts shows on their charts. This is, unsurprisingly, a 100% Spotify-based determined list using 100% Spotify-only data.Īround 80 million of Spotify’s ~350 million users listen to podcasts, so it’s a very large sample size. Spotify has zero visibility into how other apps, directories, or services access your content. Second, and most important, is that this only takes into consideration followers and plays inside of Spotify. Shows with big audiences that get a lot of recent plays are exactly who should be there. Spotify tells us that a show’s follower count and user play activity are used in determining which podcasts and episodes appear on their refreshed-every-24-hours charts. ![]() See James Cridland’s excellent breakdown on how podcast charts work if you really want to nerd out. But Spotify-and everyone else-have given us some good guidance on how they build their rankings. No, I don’t have the actual algorithm Spotify-or anyone else-uses to calculate rankings. Should you play along, podcaster? De-mystifying The Top Charts What matters to Spotify is that their users and the general public believe that to be true. Whether or not you, the working podcaster, believe Spotify is the leader in podcasting matters not. Whether or not their proclamation is true matters not. That’s yet another clear and bold proclamation by Spotify that they, not those other purple people, are the dominant force in podcasting. But it no longer requires logging into Spotify to see the data. It's the same ranking data provided in their app. Spotify has made their podcast ranking charts available via a public webpage. ![]()
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